SEO or search engine optimization is a hot topic when it comes to Internet marketing. In order to become successful in your online enterprise, you need to be very well-versed in search engine optimization. You don’t need to go hands-on, but you really need to have a solid foundation of knowledge on the topic because there are some aspects of search engine optimization that can actually break instead of shape your success.

What we’re talking about here is what they call the “black hat SEO techniques,” a group of practices that are considered unethical and could actually result to your website being banned by Google instead of being ranked. That is not what you were after in the first place, after all. By having a knowledge of these black hat techniques, you can avoid being conned by so-called optimization experts who would only bring ruin instead of success to your business.

For starters, we know that backlinking is an important part of optimizing a website for search engines, and because of that, some people abused the idea of building backlinks. They came up with what they called link farming, a practice in which a website is registered unto a website that allows it to instantly have 1000 links! Sounds good, right? The problem with this is that the links to your website are of low quality and irrelevant to your keywords. Google and other search engines have since seen through this tactic, and has made their rules stricter to ensure relevance of results to the query being made. What happens when you have joined and profited from a link building site, and search engines notice it? You’ll get slapped with a ban, and considered spam. In other words, you will not receive any ranking at all in search engines.

There’s also the practice of keyword stuffing. You see, search engines look at the content of a website to determine its relevance to the keyword query. In order to be considered relevant, you need to mention the keyword or some of its related keywords a certain number of times in the content. A healthy keyword density runs around 2-5 times for every 500 words, but some black hat SEO marketers actually push it to the limit. They stuff content with keywords, in a density that’s no longer healthy for reading but does gets past the search engines at times. For a 500-word article, black hat techniques could bring the density up to about 20 times in a single article.

When you’re looking for a professional SEO company to tap for your search engine optimization, be sure to look and ask around if that firm employs black hat techniques. You don’t want to end up getting banned, because it’s bad for business.

For professional white hat SEO services, visit SearchGuru site.