In this contemporary era, internet use is increasing more rapidly than ever. Additionally, there has been an increase in use of mobile devices to access the internet and make purchases. This information seems unsurprising in light of the fact that sales of mobile devices have begun exceeding those of laptops and personal computers. In light of the fact that many people are making use of mobile devices to access the internet, business owners who want to increase their conversion rates should view mobile commerce as a viable medium through which to generate sales. By gaining more information regarding what mobile commerce is and how it works, business owners can make prudent decisions that will help entail financial success for their companies.
Mobile Commerce: The Basics
Although broadly defined, mobile commerce is basically a term that references the process of providing consumers with electronic commerce capabilities at any location through wireless technology. In many cases, mobile commerce is thought about in terms of a shopping mall in the customer’s pocket.
The Importance of Mobile Commerce
Mobile commerce is important as a result of the fact that use of electronic devices for shopping and buying purchases is widespread. In fact, research studies find that 29% of individuals who use mobile devices have already purchased something through their phones. At this time, Wal-Mart estimates that 40% of the visits to its online shopping center from December 2012 were made via mobile devices. Additionally, Bank of America has predicted that $67.1 billion of purchases are going to be made via mobile devices by American and European shoppers in the year 2015. And from 2013-2014, mobile retailers from the United Kingdom are expecting to increase their revenues by up to 31%.
Maximizing Your Mobile Commerce Efforts
In recognizing all of the financial and professional benefits that your business can gain through the use of mobile commerce, it is important that you gain an understanding of strategies and techniques that will help you attain the success you want. These techniques and strategies will make it simple, informative, and/or entertaining for your customers to make purchases from you online. There are a plethora of mobile commerce solutions that you can implement to accomplish this purpose, and some of them include:
1. Moving Beyond The Transaction. As many mobile experts know, consumers are not inspired to pull out their phones at the thought of making a payment. Instead, they are looking for mobile experiences that are somehow fun, engaging, and rewarding.
2. Apps. Applications are a great way to improve the mobile users’ shopping experience. When you offer consumers a seamless shopping experience through a functional app, they are much more likely to shop with you again.
3. Optimize. In order to ensure that your mobile consumer can access your site and shop easily, you need to make sure that your website is optimized for mobile use. Once this is done, your consumers will not grow frustrated when attempting to use a non-functional site.
4. Shopping Carts. Easy mobile shopping carts are an incredibly effective way to help your consumers maximize their shopping experience. With the cart, the items your consumer plans to purchase are placed in a virtual cart until they are ready to make their final purchases.
As the 21st century gains momentum, mobile commerce is expected to rise. As a result of this forthcoming reality, business owners who want to increase their conversion rates should do so by learning as much about the world of mobile commerce as possible. In so doing, they can ensure that they attain the increased sales and loyal customer base that they desire.